Supernal Leadership Shake-up: More Executives Depart Hyundai's Air Taxi Startup
After CEO and CTO exits, Hyundai's air taxi startup Supernal faces further leadership departures—adding to a tough year marked by paused programs and layoffs. We explore the implications for the electric air taxi industry, startup strategy, and Hyundai's future plans. Source: TechCrunch, September 26, 2025
Hyundai's electric air taxi startup, Supernal, is experiencing more leadership changes. Just weeks after pausing its ambitious air vehicle program and seeing its CEO and CTO leave, Supernal confirmed at least three additional executive departures—including chief strategy officer Jaeyong Song, chief safety officer Tracy Lamb, and chief of staff Lina Yang.
Leadership in Turmoil
Who's left?
- Song previously served three years as Hyundai's AAM group VP before becoming Supernal's chief strategist; Yang was Head of Intelligent Systems; Lamb a veteran safety executive and pilot.
- Supernal's owner, Hyundai Motor Group, says it remains "strongly committed" to the advanced air mobility (AAM) business despite these transitions.
- Departures follow Supernal's key project pauses, headquarters relocation, and dozens of layoffs earlier this year.
Industry Impact
Tough times for air taxis
- Electric air taxi/eVTOL sector faces both big investments and closures as the tech matures and regulatory pathways open up.
- Supernal's struggles highlight startup challenges from funding and leadership to technical milestones.
- Competitors are pushing forward—but consolidation is likely as the industry seeks proven wins and stable teams.
Source: TechCrunch, September 26, 2025
The Supernal shake-up signals more caution as the air taxi revolution advances. For Hyundai and others, leadership and execution will determine who stays airborne.
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