OpenAI Reveals Its 30 Biggest Power User Companies—Who Passed the 1 Trillion Token Mark?
OpenAI has officially unveiled its top 30 enterprise customers, each processing over 1 trillion tokens with GPT-powered APIs. This elite group includes names like Salesforce, Canva, GitHub, Stripe, Hubspot, Shopify, and Duolingo—signaling a wave of deep AI automation in global SaaS, fintech, productivity, and e-commerce platforms. The milestone highlights explosive growth in AI adoption, competitive innovation, and new opportunities for India’s tech ecosystem and developer community.
OpenAI Reveals Its 30 Biggest Power Users: Which Companies Passed 1 Trillion Token Milestone?
- Landmark milestone: In October 2025, OpenAI publicly shared a list of its 30 largest enterprise API power users—each company has processed over a staggering 1 trillion tokens with OpenAI models. This milestone signals the explosive adoption of generative AI by global giants, tech leaders, and AI-native startups across industries.
- Who made the list? The list covers digital leaders in software, e-commerce, healthcare, fintech, productivity, and more. Some confirmed names: Salesforce, Canva, HubSpot, Shopify, Klarna, Expedia, Duolingo, Zapier, Intercom, Stripe, GitHub, Grammarly, Wix, Notion, Box, Quizlet, Slack, ServiceNow, OpenTable, Coursera, Instacart, Brex, ClickUp, Deel, Monday.com, Scribe, LegalZoom, Vercel, Retool.
- What does “tokens processed” mean? Tokens are the atomic units of text/data processed by large language models (LLMs) like GPT-4 and GPT-4 Turbo. Passing 1 trillion tokens means a company has used OpenAI APIs at a scale sufficient for massive product build, automation, customer support, analytics, code-gen, and vertical AI integration.
Token volume reveals not just usage size, but also strong leadership in AI adoption, product innovation, and ecosystem impact—helping predict the next wave of industry transformation.
Complete List: OpenAI’s Top 30 Power User Companies (2025)
| # | Company | Core Industry | Main Use Cases |
|---|---|---|---|
| 1 | Salesforce | CRM, enterprise software | AI business automation, chatbot, predictive sales |
| 2 | Canva | Design software | AI image generation, UX, tutorial automation |
| 3 | Shopify | E-commerce SaaS | Smart product listing, personalized shopping |
| 4 | Klarna | Fintech | AI for payments, customer service |
| 5 | HubSpot | Marketing SaaS | AI outreach, personalization, insights |
| 6 | GitHub | Development tools | AI coding assistant, Copilot, workflow automation |
| 7 | Notion | Productivity tools | Smart documentation, automation |
| 8 | Stripe | Payments/Fintech | AI payments, fraud detection |
| 9 | Slack | Collaboration | AI search, message summarization |
| 10 | Coursera | Edtech | Learning content, AI tutors |
| 11 | Quizlet | Edtech | AI test generation, learning tools |
| 12 | Expedia | Travel tech | AI trip-planning automation |
| 13 | Intercom | Customer comms | AI-powered support, chatbots |
| 14 | Instacart | Delivery/e-commerce | Personalized shopping, automation |
| 15 | Duolingo | Edtech | AI language coaching, smart responses |
| 16 | Monday.com | Productivity SaaS | AI-driven workflow management |
| 17 | Box | Cloud software | Document AI, content search |
| 18 | Zapier | Integration tools | AI workflow, automation |
| 19 | ServiceNow | Enterprise IT | AI support bots, IT automation |
| 20 | OpenTable | Food/booking | AI recommendations, customer support |
| 21 | Deel | HR tech | Payroll, compliance automation |
| 22 | Retool | Developer tools | AI-powered APIs/workflows |
| 23 | Grammarly | Productivity/Writing | AI language, editing, coaching |
| 24 | ClickUp | Productivity SaaS | AI-driven task management |
| 25 | LegalZoom | Legal tech | Document drafting automation |
| 26 | Vercel | Devops/Cloud | AI deployment automation |
| 27 | Scribe | Productivity SaaS | AI content capture |
| 28 | Brex | Fintech | AI expense/finance tracking |
| 29 | Wix | Website builder | AI site creation, smart editing |
| 30 | OpenAI (internal) | AI R&D | Model training, API platform |
Source: OpenAI API milestone, Instagram/LinkedIn/Reddit list, industry analysis
Why Do These Companies Use OpenAI at Such Scale?
- Unmatched automation: Companies processing trillions of tokens integrate AI deeply into product features, personalization, security, code, and business logic.
- Competitive advantage: Trillion-token usage signals institutional commitment to hyper-automation, AI-native innovation, and large-scale product deployment—building “future-proof” businesses.
- Global and India impact: Many on this list (Salesforce, Canva, Stripe, Duolingo, Wix) have active operations in India, supporting local startups, businesses, and developers. This unlocks advanced GPT, AI tutoring, and automation for Indian users via these platforms.
- AI Ecosystem strength: Milestone awards solidify company reputation, attracting partners, talent, and investment.
Token Use Milestones: Data Table
| Company | Tokens processed | Main category |
|---|---|---|
| Salesforce | 1+ trillion | Enterprise/CRM |
| Canva | 1+ trillion | Design/Creativity |
| GitHub | 1+ trillion | Developer tools |
| Stripe | 1+ trillion | Fintech |
| Grammarly | 1+ trillion | Writing Productivity |
FAQs: OpenAI Power Users & Enterprise AI Scale
FAQs – OpenAI Token Milestones & Business Adoption
It means the company’s platform makes large-scale API calls to OpenAI models—using LLMs for business workflows, product features, or automation—at a level representing hundreds of millions of queries or operations per month.
India's developers access GPT features via global platforms—ChatGPT, Canvas, GitHub Copilot, Duolingo, Wix—driving AI-powered apps, coding assistance, smart CRM, and creative solutions for local businesses and individuals.
Currently, the revealed list is dominated by US/EU SaaS firms—but several service platforms on the list support millions of Indian users, and may partner with local AI startups for future milestones.
Pro Tip: As token milestones grow, expect deeper AI feature launches in productivity, chat, search, and coding. Indian SaaS or developer platforms can join this elite league with focused OpenAI API innovation and data scale.
“Trillion token milestones signal a new era for enterprise AI. The winners are building truly software-powered businesses at scale.” —AI Industry Analyst, October 2025
Poll: What’s the Most Impactful AI Use Case for Power Users?
Quick Poll: What’s the Most Impactful AI Use Case for Power Users?
Internal Links: Enterprise AI News India, OpenAI API Explained, SaaS Success Stories
Sources & Further Reading
Sources: OpenAI Community, HackerNoon, LinkedIn
Sneak peek: As trillion-token AI adoption accelerates across these companies, startups and tech teams—especially in India—will unlock even greater automation and creative potential. Subscribe for exclusive AI milestones, use cases, and SaaS strategy coverage!
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